How does cpa advertising work

Although the terms are often used interchangeably, cost per acquisition is a financial metric that measures the costs of acquiring one paying customer.

Cost per click CPC measures the cost or cost-equivalent for each click on your ads, while cost per action CPA allows you to determine the action views, leads or sales you want to measure. CPC is designed to drive traffic to a website whereas CPA includes various conversion related actions. CPL helps to identify prospective customers who have shown intent to buy and are close to the end of the buyer journey, whereas cost per action is designed to measure all types of conversion related actions across the entire customer journey.

While it is ultimately up to a publisher to accept or reject your offer, you should go into cost per action negotiations with a figure in mind. It's important to do some homework when determining how much you are willing to spend per action. For example, if you are already involved with a cost per click or cost per impression campaign, you should figure out how much you are paying for each conversion, whether it is a lead or sale. You can determine this amount by using an online cost per action calculator, like the one offered by ClickZ.

You can get this information from within your pay per click account or a web analytics tool. Once you have your current cost per action, you should try using a lower cost per action for a cost per action campaign. If you have a much better return on investment for the cost per action campaign, you should consider scrapping the cost per impression or CPC campaign. But if you have a much better return on investment for the cost per impression or cost per click campaign, you should probably negotiate a different cost per action amount or reconsider the CPA campaign.

If some of your products or services do better with one campaign type and others with another type, you can diversify your advertising methods. There are no costs to join Clickbooth as an advertiser. Advertisers can view traffic performance from each individual affiliate, and if they desire, can manage budgets, payouts, schedules, and campaigns themselves or allow the Clickbooth team to handle the work.

It was ranked as the second best CPA network in and made the top five for PeerFly offers to match or pay even more than any other affiliate network. The network offers free training for affiliates and payouts weekly, bi-weekly, or monthly through PayPal, Amazon gift cards, checks, bank wire, Payoneer, and Bitcoin.

This network was launched in in Germany and hosts international offers, giving it a large footprint across ecommerce businesses. Admitad boasts a client-oriented approach with personalized training and other learning options.

The network offers anti-fraud technologies, cross-device tracking, and deep linking options. W4 has a dedicated support team to help affiliates and merchants and offers a rewards program for the highest-earning affiliates. Reliable CPA affiliate marketing networks will continue to increase transparency and offer the data-driven information that clients demand.

This customizable, easy-to-launch strategy is also a win for the affiliates, as they can choose offers that mirror their own brand and website, allowing them to monetize content on their site with banners and contextual links. With over , monthly readers, Adam Enfroy's mission is to teach the next generation of online entrepreneurs how to scale their influence at startup speed. He's been featured in Forbes, Entrepreneur, Business Insider, and over marketing publications.

You can read his guide about how to start a blog to learn the tactics he used to turn his blog into a seven-figure business in under 2 years. Your email address will not be published.

Save my name, email, and website in this browser for the next time I comment. Get The Print Version Tired of scrolling? Table of Contents. Start Your Free Trial. Thank you for this article. Thanks for the article, great overview of the process. I have a question, do you recommend creating a list for these CPA offers? Would you this be the best way to convert the offers? Glad you enjoyed it, Long. It depends. The best way to convert them is to either get them on a value-packed email newsletter or to use the integration strategy I talk about in the post.

My brother referred me this article when i asked him what he is upto these days. He said CPA and i asked what is it. That is how i ended here. It was a great article and now i know what is CPA and i am gonna try this soon. Brian Its a Brilliant piece! Thanks Shuvo. Hey Brian. Nice article explaining CPA offers.

I wanted to ask your opinion on this — would CPA offers do well on humour niche? Thanks Harry. Brian, This is definitely the ultimate guide for CPA. Filled with great information.

Faye, To do well with CPA or internet marketing in general , you definitely need traffic first. Do you need a website set up first before contacting the affiliate networks in order to get approved?

Thanks Brian for such guide that can give inspiration to any newbie to join CPA. I recently came across few CPA marketers which created an interest to look at the subject. Hey Brian, Love your work. Recently, I started thinking about affiliate marketing and using that knowledge to try it out.

This mistakes holds a lot of affiliates back: thinking like an affiliate marketer. If you want to get traffic, you need to act like a big brand. Sites like Money Supermarket and Nerd Wallet run the type of affiliate sites that crush it today by providing tons and tons of value.

Definitely agree with you that you should never run a mediocre site. You have to show that your site can compete with all your competitors in the top 3 search results.

Are you still in any programs or promoting any products other than your own products? Hi Brian, Thanks for your awesome article. So I need some of ur kind advice. Pls advise, it would of great help. Thanks in advance. My pleasure, Shakil. I definitely recommend creating a website. Thanks Brian for your awesome post, Can you please write a detailed post on how to build authority websites. Thanks for this post, it really helpful to me.

I just got an approval to join a CPA network salesbloter , as a novice. From your post now, I understand that I need a traffic source to get an offer. I only have a Facebook page with a few followers where i write on marital issue.

Knowing how CPA works from your post, how possible can i get a good Facebook following to have my offer approved. Please help me out if you can. Hi Brian how are you? I was wondering would it be a good idea to build lots of backlinks to my landing page to increase pagerank? Should I do this? Thx in advance. Hopefully in the future I can start making some good money online. The problem is how to get targeted traffics. Hey Brian, it is really helpful to anyone who want to start CPA.

I have just got a call from my AM of maxbounty and got approved my application. Good to hear from you some valued tips about CPA. Well said Brain. I really appreciate it.