Who is movado

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Artist Biography by David Jeffries. Born November 30, in Kingston, Jamaica. Genre Reggae. However, Movado came out with a Bold collection several years back. These watches, though, employ Swiss movements but are manufactured in China. The reason for introducing such a line was to entice fashion-conscious young people with a world-famous label and lower prices.

But how to differentiate between a genuine Swiss-made Movado watch and a non-Swiss Bold timepiece? Besides the description provided by various sellers, you can also tell from the dial — a Swiss-made Movado comes at all times with a Swiss Made stamp on the bottom of the face, while a Bold model typically has no marking at all or simply has a Swiss Mvmt or Swiss Quartz marking.

Because of the fact that Movado applies two different manufacturing approaches for its classic and Bold line — Swiss and Chinese, accordingly — there is inevitably a difference in terms of quality.

The Swiss production timepieces are typically equipped with Ronda quartz movements that are known workhorses and rarely let you down. At the same time, the dials are covered with a scratch-resistant sapphire crystal , which is the best substance you could wish for in a quality watch. And, most importantly, the watches are assembled and inspected in Switzerland, where the expertise is the best in the world.

On the other hand, the Movado Bold watches that also run on quality Ronda quartz movements get assembled in China — a country that has made some great effort in upping the quality levels but is still far off from the level of Swiss. In essence, a K1 mineral is a hardened mineral crystal that is less prone to scratches than a common mineral.

However, the glass is still not as durable as sapphire, as hitting it on the floor will still cause breakage. The two faces of Movado, where on one end it is still a proper Swiss brand but on the other a commercialized fashion company, has had its toll on the reputation. When we go back in history to the s and s, Movado was considered an affordable luxury brand with a prestigious name.

Also, they think that the relatively high prices of both Swiss and foreign-made models do not seem to be in correlation with the quality they offer. After all, it is a famous label with some very iconic designs. Therefore, mainly because of the reputable name from the storied past Movado holds, it still has a decent reputation. Its Swiss-made watches are sought-after, and the Bold collection attracts more and more young wearers. Founded in La Chaux-de-Fonds , Switzerland, the company moved its headquarters to the United States after an American businessman bought it.

The Calendoplan, with magnified date aperture visible. In , the year-old Achille Ditesheim founded a watch movement and pocket watch workshop in La Chaux-de-Fonds, Switzerland. By this time, Movado was moving from pocket watches to wristwatches, and soon released a particularly memorable wristwatch design. Certainly, this watch stood ahead of the curve; this shape of watch became popular with men after World War I. In the s, Movado began to explore novel, modern art-inspired designs for their pocket watches.

The pocket watches made in this period came at the height of the Art Deco period of modernist aesthetics. Because of this, Movado detailed them with lavish colors and playful, delicately enameled and gilded contours. These stylized watches explored unconventional ideas not only in their shapes, but also their functions. The Movado Ermeto, for example, featuring a case with two sliding halves, concealed its dial while closed in the pocket.

Opening and closing the case wound the movement in later models. Rather than a dial, these watches had apertures on their faces through which the wearer could read the time. Movado accomplished this with a series of rotating metal discs with inscribed digits.

Though it exhibited this technological limitation, the collection showed typical Movado ingenuity in design and presentation. Also, the extremely minimal aesthetics of these early digital watches represented a sign of things to come from the company. In , Movado would begin producing their most iconic model, one which came to define the brand. This design simplified the wristwatch to its essentials, so that a bare minimum of elements would distract from its function.

The lone index was included to represent the sun overhead at noon. The crystal extends almost to the edge of the case, with only a thin margin of a bezel visible.