Who owns mirror newspaper
Until June , it was called News International plc. The group is wholly owned by Scott Trust Limited, which exists to secure the financial and editorial independence of The Guardian in perpetuity. In it replaced the now-defunct Scott Trust, which had owned the Guardian since This arrangement tends to give editors a long tenure — for example, the past incumbent, Alan Rusbridger, had been there from until Its headquarters are at Canary Wharf in London.
The holding company name is Northern and Shell Network Ltd. Richard Desmond born 8 December is an English publisher and businessman. Leave a Reply Cancel reply. Covering the most powerful media companies to the smartest startups, former Independent media editor Ian Burrell examines the fraught problem of how news is funded today.
Follow Ian iburrell. It might seem incongruous for the publisher of the hard-pressed Daily Mirror to lay claim to having the largest audience in the United Kingdom, both in print and online, but the numbers are clear.
But he is in ebullient mood, despite the huge loss. Reach is in growth mode, he says. It has plans for aggressive expansion which would see it planting its flag in British cities where it has never previously had a regional presence. This surge began fairly discreetly two years ago with the launch of digital-only service Belfast Live in a city where Trinity Mirror had no print presence. Next week it is arriving in Edinburgh.
These latter cities are traditional strongholds of Johnston Press, publishers of the Yorkshire Post and The Scotsman and the i paper, for which I also write a media column. The plan is to give Reach blanket coverage of the country both at a national and a more culturally intimate local level. It defies traditions in the regional media which have allowed publishers in some cities to enjoy longstanding monopolies. After years of firefighting as a legacy publisher vulnerable to technology changes, Reach is now seeking to adopt the position of disruptor.
Both exist now only in paper format. It is also a response to reader feedback on contemporary relevance. In Liverpool, Manchester, South Wales, Bristol and Hull, the Reach sites are consistently used by between per cent of the local population each month the publisher says.
In Plymouth, Birmingham, Newcastle and Nottinghamshire it reaches per cent of those communities. Fox claims that no other publisher can offer advertisers the same breadth of national and regional advertising.
We can not only up weight give targeted focus in cities where advertisers want to up weight but offer emotional connection between the brand and the city. On a national level, Reach can now deliver audiences across a political spectrum that stretches from the left-leaning Mirror to the right-wing and Brexit-backing Express. Ofcom and the competitions authorities were happy to accept that there was no advantage to Reach in changing the political outlooks of any of the titles.
The former founder of Office World arrived from HMV, where his brief was to reposition the ailing retail chain to serve the modern music and entertainment consumer. In his turbulent time in the press, he has tried to adapt the business to serve an audience that increasingly wants to read its content on their phones. Unilever marketing chief and new Advertising Association president Keith Weed has led the way in calling for improvements to the online advertising environment, identifying a lack of public trust in social media and the need to tackle online influencer fraud.
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