Vincent whyte

Rescue plans are in place, but is that enough to stop the US giants going the way of the British badges? Robert Lester reports.

For years House of Fraser HoF has suffered an identity crisis on the high street, but the retailer hopes it has found the answer with a move upmarket. John King, the newly appointed chief executive, last week unveiled plans to make HoF the UK equivalent of upscale US department store group Nordstrom and has launched […]. You must be logged in to post a comment. At the end of every week I look at the key stories, offering my view on what they mean for you and the industry.

Here is my take. When everyone was talking about Messi, Budweiser and Copa90 created a campaign that would ensure the drinks brand was seen as more than just a mere part of the conversation. Hide Comments Show Comments Comments. Leave a comment Cancel reply You must be logged in to post a comment. Google Maps To show content from Google Maps. YouTube To show content from YouTube. Vimeo To show content from Vimeo. AddThis To share content across multiple platforms. Fatsoma To view and book events.

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